Google Review Link: How to Find It and Share It

Link

A Google review link is a web address that takes a customer to your business so they can leave a review. Google makes it for you inside your Business Profile (the listing that shows next to your business in Google Search and Maps). You need to be signed in to the Google Account that manages the profile. Customers must be signed in to a Google Account to leave a review, and Google says they can set one up with a non-Gmail email address.

There are three ways to get the link. We read Google's own help pages for each on 2 November 2026.

Use the computer route if you can. Google's page on review links gives steps for a computer and none for a phone.

Computer

These are the steps from Google's page. The button names are Google's.

1. Go to your Business Profile. Search for your business name and city on Google while signed in, or open Google Maps and search for it there.
2. Select Read reviews, then Get more reviews.
3. Google shows the link and a QR code. You can share them from that box or use the other options.
4. To copy the link, select Copy.

Paste it somewhere you can find it again, such as a note on your phone or a saved text message. You will use it often. Google's page adds that you can also send review requests by email, WhatsApp message or Facebook post.

Phone

Google's page does not give separate steps for a phone, so we say plainly what we could and could not confirm.

What Google confirms. Google's page on finding your business says to sign in to the Google Account that manages the profile, then either search for your business name and city in Google Search, or open the Google Maps app and tap Business at the bottom right. If you have more than one business, tap the down arrow at the top and pick the right one. Another Google page, on reporting reviews, gives the route to your review list: Business, then Reviews.

What we could not confirm. No Google page we read says the Get more reviews button shows in the Maps app. A post in Google's Business Profile Community, last edited 1 January 2026, says the link and QR code work in a desktop browser and not in the Maps app. That is community advice, not Google's rule, so test it on your own phone.

What we suggest. Get the link once on a computer, then save it on your phone. Google's Maps page shows a Share button for sending a place from the app, but it does not say that link opens the review box, so we would not hand it to customers.

Place ID

A Place ID is a code Google gives every place on Google Maps. Use this route only if you cannot get into the profile, for example when a former employee or agency set it up and you cannot sign in.

1. Open Google's Place ID page. It has a place ID finder on it.
2. Search for your business and copy the ID it shows. Google's own example starts with "ChIJ".
3. Add it to the end of this address: https://search.google.com/local/writereview?placeid= followed by your ID.
4. Open the finished address in a private browser window and check it shows a review box for your business.

Do not skip step 4. This address format is not on any Google help page we found, so we have not proved it works for a real business. Google does publish a "link to write a review for this place" in its developer tools, which is the same idea.

Google also says Place IDs may change and recommends refreshing one that is more than 12 months old. If an old link stops working, run the finder again. If you can reach your profile, the Computer route above avoids all of this.

QR Code

A QR code is a square picture that a phone camera reads as a web address. Customers point their phone at it and land on your review box, with no typing.

Google's way. On a computer, follow the steps above to the Get more reviews box, right-click the QR code and select Save image as.... Google's page says that review QR codes can only be made on a computer, not on a phone.

A second way. Open your review link in Chrome on a computer. Select More, then Cast, save and share, then Create QR code, then Download. These are the steps on Google's Chrome help page. It works for any web address, so it also suits a link made from a Place ID.

Before you print, scan the code with a phone camera and check the review box opens. Google's page suggests printing the code and displaying it in your shop, but its content policy says not to pressure people to review while they are on your premises (see Rules below).

Uses

Google's page names four places to use the link: on your receipts, in thank you emails, at the end of a chat, and as a printed QR code in your store. Two more places work the same way.

A message that works. It asks everyone, names no star rating and offers nothing:

Send it the same day or the day after, while the job is fresh. Send it to every customer, not a chosen few. The reason is in the next section. Once reviews arrive, our posts on how to respond to Google reviews and on removing a Google review cover what to write back and what Google will take down.

Rules

Google's policy on fake engagement is short and strict. These are the parts that matter when you ask for reviews.

• No rewards. You may not offer payment, discounts, or free goods or services in exchange for posting a review, changing one or removing a negative one. Google's pages on tips to get reviews repeat this and call it strictly prohibited.
• Ask everyone. Google bans selectively asking for positive reviews, as the quotation below shows, so we suggest asking every customer.
• No pressure on the premises. Merchants should not require or pressure people to leave a review while on the premises, and should not ask for specific content. The same page gives two examples: asking staff to collect a set number of reviews, and asking staff to collect reviews that name a team member.
• No reviews from your own side. Google treats reviews based on a conflict of interest, such as from current or former employees or family, as rating manipulation.

Google lists this among the things merchants must not do:

Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers

Google Maps content policy

What you may do is ask for reviews that reflect a real experience, without a reward or any attempt to shape what is written. Google's policy says merchants may do exactly that.

Breaking these rules has a cost. Google's page on restrictions for policy violations says it may stop a profile receiving new reviews for a set period, unpublish existing ones, or show a warning that fake reviews were removed.

UK law is less strict than Google. The Competition and Markets Authority (the CMA, the UK's competition regulator) has guidance on fake reviews that allows rewarded reviews if the reward is clearly disclosed and the review is genuine, and warns that encouraging only satisfied customers can be cherry-picking. Google does not allow rewards at all, so on Google offer none. The rules came into force on 6 April 2025, and the CMA and the courts can fine traders up to 10% of their worldwide turnover. This is general information, not legal advice.

Tunewell

The free way above works without us. If you would rather not remember to send it, More Reviews is one of the jobs on our Menu: a request goes out after every job, with your link in it. Google's policy says you must not ask only the customers you expect to be happy.

Our Check-Up includes one Quick Win, chosen from More Reviews, Invoices Chased or Weekly Numbers. We set it up and have it working by the time your report arrives. The Check-Up is £495 for up to 10 staff, we are not VAT registered so that is the price, and we take no commission from any tool. See Pricing, or book the free 30 minute Intro Call.